Adwords Quality Score Tips: 3 Things to Help Get 10s

Adwords-Quality-Score-Tips--3-Things-to-Help-Get-10sWouldn’t you love to hit a home run with your adwords?

Google’s Quality Score is more than just “hey, great job!”. It has a direct impact on your cost per click.

How much of an impact? Try this on for size:

50% cheaper.

Imagine how more effective your adwords campaign would be if your cost per click was cut in half.

What are the best adwords quality score tips to make your campaign more effective? Here are 3 things to get you there. Excited?

JONAH_HILL_MONEYBALL

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The Data Driven Website Is King In 2016 – Is Yours Royally Screwed?

The-Data-Driven-Website-Is-King-In-2016---How-To-See-If-Your-Site-Royally-ScrewedThe days of putting a website up and calling it “done” are over.

Search engines and visitors all demand new information, updated content, streamlined design. It’s hard enough getting this right the first time, but keeping it can feel impossible.

But here’s the secret: if it seems hard, it’s because you might be doing it the hard way.

There’s a much easier way to stay ahead of the curve. All you need to do is know where the curve is going.

It seems impossible. But is it?

No. It isn’t. Because your website can collect all the data you need to make the best decisions on what will allow it to perform its best. How?

We dive into that with this blog post.

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How SMART Marketing Objectives Can Improve Your Website Performance

How SMART Marketing Objectives Can Improve Your Website PerformanceHaving good goals for your marketing campaigns are vital to success.

You want to aim for something ambitious, but attainable. You’ll need to base it on data you collect as well as within a timeline you can meet. How can you possibly make sure you have all of these?

Using SMART marketing objectives will get you there, and more.

In this post, we’ll go over what SMART marketing objectives are, and how they can help you improve your website performance.

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Digital Marketing for Small Business 101: Inbound Marketing Buyer’s Journey

Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.

Digital Marketing for Small Business 101- Inbound Marketing Buyers Journey

Inbound marketing is a marketing framework that can be summarized as this:

The best way to your ideal customer is by providing the right content at the right time.

To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:

  1. Ideal Customer, or Buyer Personas
  2. Quality Content, blog posts, landing pages, Ebooks
  3. Correct Timing, or The Buyer’s Journey

It’s a powerful framework that is built around how people are shopping for goods and services on the internet. We’ve covered the first part of this method in Part 1, which you can read by clicking here. We’ve also covered Part 2 of Inbound with content marketing, you can read about that by clicking here.

If you haven’t read those yet, I would encourage you to check them now, since this is the post where we bring it all together.

You have a buyer’s persona and you have some content to market to them. But how do you convert this to a lead? How do you make sure that you’re provding the correct content to someone when they’re most ready to hear it? By making sure you understand the Buyer’s Journey.

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Digital Marketing for Small Business 101: Inbound Marketing Targeted Content

Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.

Digital Marketing for Small Business 101- Inbound Marketing Content Creation

Inbound marketing is a marketing framework that can be summarized as this:

The best way to your ideal customer is by providing the right content at the right time.

To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:

  1. Ideal Customer, or Buyer Personas
  2. Quality Content, blog posts, landing pages, Ebooks
  3. Correct Timing, or The Buyer’s Journey

It’s a powerful framework that is built around how people are shopping for goods and services on the internet. We’ve covered the first part of this method in Part 1, which you can read by clicking here.

Now that you know about Buyer Personas, how do you best position yourself to be found online? What your customers looking for? Watch this video and read on where we focus on Part 2: Targeted Content.
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Digital Marketing for Small Business 101: Inbound Marketing Buyer Personas

Want to turn your website from a liability to an asset? Great! We’re going to discuss Digital Marketing for Small Business all week this week – specifically Inbound Marketing, and how it can help your business.

Digital Marketing for Small Business 101: Inbound Marketing Buyer Personas

Inbound marketing is a marketing framework that can be summarized as this:

The best way to your ideal customer is by providing the right content at the right time.

It’s a powerful framework that is built around how people are shopping for good and services on the internet. Tools like Hubspot use it as the method to put your brand’s message in front of your customers with optimized content that speaks directly do them exactly when they’re most ready to hear it. It differs from advertising in that instead of looking for your customer to engage them, you find out what they’re looking for and engage them there.

To leverage this framework, you’ll need to understand the main three parts of the inbound strategy:

  1. Ideal Customer, or Buyer’s Persona
  2. Targeted Content, blog posts, landing pages, Ebooks
  3. Correct Timing, or The Buyer’s Journey

How do you go about doing that? Watch this video where we focus on Part 1: Buyer Personas.

 

 

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