All About Google’s SERP Features

map pack with text all about google's serp featuresEveryone wants their site to perform better on Google.

You’ve optimized your site, put on good content, and made sure that Google can find you. But at the end of the day, a search result page is going to make your page look just like your competition.

So how can you stand out from the sea of blue links around you?

A new frontier you can capitalize on when it comes to search results are “SERP Features”. Google has been rolling these out and they’re a powerful method of elevating your website above the sea of result listings.

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How To Use Google Webmasters Tools: 6 Points To Know

Don’t you wish you could just call Google and ask them about your site?

You could find out what they know and what they’re looking for to show your site higher in search results.

It would be a lot better than staring at your competition and wondering “what are they doing?”

Here’s the thing: you CAN find out that information for your site.

How awesome is that?

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Google provides a tool that used to be called Google Webmasters (now Google Search Console), and it is crucial to understand what it can do for you, as well as what it provides.

If you want to rank on Google, here’s everything you need to know about how to use Google Webmasters Tools.

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My Favorite Email Productivity Hack: A One-Two Punch

Sometimes it feels like there isn’t enough time in the day, right? You feel like you’re in the middle of an email storm and it’s impossible to find your way out.

Until today.

A few years ago I was turned onto a tool called Follow Up Then, and loved how it allowed me to automate when I follow up with someone (for free!). If I want to make sure I reach out to someone next week, I just have to bcc “1week@followupthen.com” and next week it’ll pop back in my inbox. Done and out of my mind.

But then I added a piece to this email management puzzle, almost by accident, really.

We do a lot of process automation here at Stickboy, but I was honestly surprised at how well this was working for my email productivity. What was the trick?

Adding a calendar.

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Adwords Quality Score Tips: 3 Things to Help Get 10s

Adwords-Quality-Score-Tips--3-Things-to-Help-Get-10sWouldn’t you love to hit a home run with your adwords?

Google’s Quality Score is more than just “hey, great job!”. It has a direct impact on your cost per click.

How much of an impact? Try this on for size:

50% cheaper.

Imagine how more effective your adwords campaign would be if your cost per click was cut in half.

What are the best adwords quality score tips to make your campaign more effective? Here are 3 things to get you there. Excited?

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3 Ways Automated Builds Will Save Your Day

3-Ways-Automated-Builds-Will-Save-Your-DayOne of the goals of software automation is to make your work day easier.

It’s no different when also developing software.

Having your computer handle repeatable and manual tasks frees you up to focus on the more important issues in your day. The more you can offload to a piece of software, the easier your day becomes.

Automating builds are one of the most important things for your development team to adopt. Your development cycle becomes faster, more consistent, and easier to manage between teams.

What can automating your software builds do for your team? Read on.

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The Actionable SEO Audit: 5 Steps to Boost Your Google Rankings

The-Actionable-SEO-Audit--5-Steps-to-Boost-Your-Google-RankingsThere’s nothing like seeing your website at the top of Google results, right?

Showing up on the first page is your website announcing to the world, “I’ve arrived”. But the journey to get there can seem long, winding, and confusing.

There’s no shortage of “amazing guides” out there that promise a boost of 50%, 75% – I’ve even seen some that promise a 300% increase in traffic by doing “this one trick no one knows about” (promises like that always raise an eyebrow, you know?).

But what about the no-nonsense items that are proven to work? The basics?

The ones that Google itself says it’s looking for?

That’s what this SEO audit is for. To give your website the solid foundation it needs for success.
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The Data Driven Website Is King In 2016 – Is Yours Royally Screwed?

The-Data-Driven-Website-Is-King-In-2016---How-To-See-If-Your-Site-Royally-ScrewedThe days of putting a website up and calling it “done” are over.

Search engines and visitors all demand new information, updated content, streamlined design. It’s hard enough getting this right the first time, but keeping it can feel impossible.

But here’s the secret: if it seems hard, it’s because you might be doing it the hard way.

There’s a much easier way to stay ahead of the curve. All you need to do is know where the curve is going.

It seems impossible. But is it?

No. It isn’t. Because your website can collect all the data you need to make the best decisions on what will allow it to perform its best. How?

We dive into that with this blog post.

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3 Things A Business Metrics Dashboard Needs To Be Awesome

Graphic with text 3 Things A Business Metrics Dashboard Needs To Be AwesomeDo you want your business tools to be second-rate?

No! You want them to be awesome! You want your company to be using the most streamlined and modern software around, and your dashboards should be no different.

When building your business metrics dashboard, there are nearly an unlimited number of things that it can do.

But the important thing is to focus on what it should do.

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Google’s “Intrusive Interstitials” Penalty Was Announced – Will It Affect You?

Googles-Intrusive-Interstitials-Penalty-Was-Announced---Will-It-Affect-YouI bet this probably annoys you.

You click on a link in Google to read something awesome, and before you can read the content you get this giant …thing… in the way holding that poor, defenseless content hostage unless you agree to sign up for something or watch a countdown with an ad.

They’re called “intrusive interstitials”, and it turns out Google doesn’t like them either. So it’s going to penalize sites that use them.

If your site uses these or something like this, you’ll want to make sure you’re clear of Google’s rules, or you could see your rankings take a hit.

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Workflow Automation Software’s Hidden Benefits

Workflow-Automation-Softwares-Hidden-BenefitsThere’s a lot of benefits to software automation.

Beyond the obvious gains like efficiency, more profitable employees, and better quality control, there are some hidden a little deeper if you look past the surface.

When weighing your options on automating your workflows, it’s important to be informed on what else can happen to your company. How can you make sure you’re picking the right software, or weighing the costs correctly?

You want to stay competitive in your market, automating your workflows is a great way to do it. This post will show you more benefits that you should know about.

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