Don't you wish you could just call Google and ask them about your site?
You could find out what they know and what they're looking for to show your site higher in search results.
It would be a lot better than staring at your competition and wondering "what are they doing?"
Here's the thing: you CAN find out that information for your site.
How awesome is that?
Google provides a tool that used to be called Google Webmasters (now Google Search Console), and it is crucial to understand what it can do for you, as well as what it provides.
If you want to rank on Google, here's everything you need to know about how to use Google Webmasters Tools.